When the biggest search engines, like Google, Bing, and Yahoo, consider how to rank websites in relevant search results, they take many factors into consideration, and social media is one of those factors. Your presence and activity on social media can help or hurt your overall SEO strategy, so it’s important to know how you can leverage your social media accounts to increase your search engine rankings. Continue reading to learn more.
Post Content That Users Will Want to Share
When you post content on your social media pages, you need to remember that it won’t be in front of people’s faces for very long. Therefore, you really need to make as much of an impact as possible with each and every post. Do this by creating high quality, engaging content that people will want to share. Make sure the content includes a link to your website or blog.
Link Building on Social Media
In addition to hiring a link building agency, you can help your link building project along by utilising the power of social media. Find fellow businesses, as well as individuals, within your niche on social media channels like Twitter, Google+, and YouTube, and tell them that you are promoting your website and you think that they and their audience would be interested in what you do, have to offer, etc. They then have the choice to link to your site in one of their posts, thereby supporting your link building campaign.
Google+ is one of the fastest growing and most popular social media networks today. You can incorporate keywords throughout your profile, including in the About section. Do this naturally so that Google will pick up on these keywords, as well as your other valuable content like your videos and photos.
The verified information that’s found on your Google+ profile will combine with the content that’s consistently posted on the page in order to tell Google what you’re all about. This will help Google rank your site higher in relevant searches.
Write Up Great Meta Titles and Descriptions
Your title tag and meta description are what show up when people search for content related to what’s on your website. In other words, when one of your webpages appears in a Google search result, the user will see the title tag and description for that page. The same holds true when you post content on social media. Therefore, make it a point to write effective meta data for every piece of content you plan on sharing. When users know exactly what they’re clicking on, they’re more likely to follow through and check out your site.
As with any other SEO strategy, the key isn’t so much to focus on relevant keywords, but to focus instead on quality content. This holds true on your website and blog, as well as on your social media channels. Once you get the hang of things, you’re sure to see great results as you begin to leverage your social media accounts for SEO purposes.
Author Bio. :- Priya is a Technical SEO at Hopinfirst, a Virtual Reality app development company, having a team of best app developers who delivers best virtual Reality app solutions mainly on Android and iOS platform. She regularly contributes his knowledge on the blogging sites.